The Foremost Products From Sony Ericsson
Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The company has its headquarters in Sweden and London, UK. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.
PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. The consequence was that both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company had turned into the fifth largest manufacturer of mobile phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. The fame, the popularity and therefore the sales gradually increased with the launch of the Cyber-shot and Walkman mobile phone series.
Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. Plus, there were almost ten thousands people working for the corporation in July 2008 which pretty much tells something about the extent and importance of the business. Sony corporation has 50% of the company and the other 50% belongs to Ericsson AB.
As mentioned above, Sony Ericsson started being incredibly successful with cyber-shot and Walkman collections. In 2005, on March 1, the company released the K750i incorporating a 2 megapixel camera and W800i, its platform mate, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, the company launched the P990, the first mobile phone based on UIQ 3. The other successful achievement that Sony Ericsson had was the Cyber-shot brand, launched in 2005 by the K750.
This was one of the most popular Sony Ericsson phones. Back then, the memory card space was very innovative, which would explain the success. The difference between the Walkman and the Cyber-shot resides in the media viewing features and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the W Walkman series music phones, the Cyber-shot mobiles, the BRAVIA-branded collection, the UIQ smart phone line of mobiles, and the Xperia range of mobile phones.
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